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Multimodal research: accounting software, France

Female accountant using calculator and accounting software

The client brief

We were tasked with finding 24 respondents in France who owned, or worked for, small and medium-sized businesses and were heavily involved in accounting within the business. The client also needed the respondents to use online accounting software and for the sample as a whole to include users of most of the major online accounting packages sold in France. A rigorous screening process was therefore required to ensure that we met all of the recruitment requirement.

Number of profiles - 24
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

Once participants were selected, we helped to manage three stages of research: Touchpoint 1 consisted of a 60-minute online interview with each participant. Touchpoint 2 consisted of a series of two-hour ideation workshops in small groups to explore pain points with existing software and potential enhancements to alleviate these. Touchpoint 3 then consisted on an online user test of some potential new features that the client team has worked on.

The client’s project timeline meant that Touchpoints 1 and 2 needed to be completed within three weeks. The tight timeline meant that our project managers had to be hands-on with ensuring that all participants were thoroughly prepared and joined each touchpoint when arranged.

Click here for more information on FieldworkHub's top-tier recruitment strategy

You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.


Researcher and ModeratorInsights Agency


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