Our client, a leading provider of online accounting software for small businesses and accountants, wanted to conduct an online survey with small business owners to understand what breakpoints triggered small businesses to start using accounting software, and whether these were associated with particular factors such as type of business, time in business, company structure and turnover. The end goal of the research was to design special features in their software that made solving these breakpoints easy. The client was keen to get the views of respondents in a wide range of different business sectors including professional services, construction, finance and insurance and agriculture.
We helped the client to finalise the survey, programmed and tested it, then ran the survey and delivered the raw data together with a report on the findings. We met the client’s requirement to deliver a total of 225 completes in less than a week.
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
