Our client, a leading provider of online accounting software for small businesses and accountants, wanted to conduct an online survey with small business owners to understand what breakpoints triggered small businesses to start using accounting software, and whether these were associated with particular factors such as type of business, time in business, company structure and turnover. The end goal of the research was to design special features in their software that made solving these breakpoints easy. The client was keen to get the views of respondents in a wide range of different business sectors including professional services, construction, finance and insurance and agriculture.
We helped the client to finalise the survey, programmed and tested it, then ran the survey and delivered the raw data together with a report on the findings. We met the client’s requirement to deliver a total of 225 completes in less than a week.
More on how FieldworkHub maximises success in its B2B market research
FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.
