A consultancy was helping their client to find ways to overcome an acute shortage of drivers of large goods vehicles (also known as Heavy Goods Vehicles, or HGVs) in the UK, and looking at the potential to improve diversity within the community of HGV drivers.
They asked FieldworkHub to help them carry out quantitative research with people who currently drive a smaller goods vehicle (under 3.5 tons) for a living to understand whether they would be interested in retraining as HGV drivers and what they saw as the most (and least) attractive features of a career driving an HGV as opposed to a smaller delivery van.
Number of profiles - 250
Research countries - UK
Research audience - B2B
Research industry focus - Transport & logistics