Recruitment of cereal consumers for qualitative research in the UK

Healthy fitness food for breakfast

The client brief

A well-known breakfast and snacks company asked FieldworkHub to assist them with research into repositioning their brand from a fitness to well-being brand. The project methodology required us to satisfy complex interlocking recruitment quotas based on demographic factors, attitudes towards health and well-being, and frequency of consuming breakfast cereal.

Number of profiles - 29
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

There were three stages to the project: the first stage involved an introductory ‘get to know you’ interview, the second stage which took place the week after, was based around an online bulletin board, and the third stage involved follow-up depth interviews with a subset of respondents. We recruited 29 respondents in the UK for the introductory interviews and the online bulletin board; and successfully re-contacted 8 respondents for a follow- up interview. The client was extremely pleased with the quality of the respondents that we provided.

The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.


Researcher Social Change


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