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OBB & IDIs: UK breakfast cereal consumers

Healthy fitness food for breakfast

The client brief

A well-known breakfast and snacks company asked FieldworkHub to assist them with research into repositioning their brand from a fitness to well-being brand. The project methodology required us to satisfy complex interlocking recruitment quotas based on demographic factors, attitudes towards health and well-being, and frequency of consuming breakfast cereal.


Number of profiles - 29
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

There were three stages to the project: the first stage involved an introductory ‘get to know you’ interview, the second stage which took place the week after, was based around an online bulletin board, and the third stage involved follow-up depth interviews with a subset of respondents. We recruited 29 respondents in the UK for the introductory interviews and the online bulletin board; and successfully re-contacted 8 respondents for a follow- up interview. The client was extremely pleased with the quality of the respondents that we provided.

Click here to read about 5 key considerations FieldworkHub takes to deliver high-quality research

Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!

Kerry

Project ManagerInsights Agency
USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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