A well-known international online retailer was interested in identifying customer perceptions and behavioural trends about their existing gift card products (including e-gift cards, physical gift cards, and text message gift cards) and third-party gift card products available on their website. FieldworkHub was brought in to recruit eight respondents in each of Germany, the UK and France. In subsequent phases of this research, we recruited another 20 gift card buyers in Germany and Mexico, 12 in Canada and ten in the UK.
Respondents were categorised into various groups depending on whether their most recent gift card was bought for themselves or someone else and how they bought the gift card. We also provided moderation, simultaneous translation and summary reports for the non English-speaking markets.
Read more on how FieldworkHub recruits excellent moderators
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
