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Face-to-face food and drink tasting research in London

Close up of beer can

The client brief

Analytical Flavor Systems (AFS) is a US-based predictive analytics company for the consumer packaged goods and food & beverage industries. AFS was carrying out taste tests with large groups in many different countries and due to last-minute schedule changes, FieldworkHub was asked to arrange the groups in London with less than one week’s notice.

Number of profiles - 100

Research countries - UK

Research audience - Consumer

Research industry focus - Food & Drinks, FMCG

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Focus groups

Taste testing

FieldworkHub delivers

We recruited 100 taste tasting participants to take part in the first day of testing and helped AFS to select 25 participants from the original group for two more days of testing. We also arranged venues and incentives for all three days and bought in items to be tasted and serving supplies.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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