We recruited teens and young adults in Brazil and Japan to take part in online IDIs about their use of avatar-based stickers on Facebook. The respondents had to be smartphone users who used avatar stickers as part of social interaction within messenger platforms. In follow-up projects we recruited additonal profiles in Mexico, Canada and the Philippines.
FieldworkHub conducted video surveys with consumers aged 22 to 60, who described themselves as empowered. Five respondents were recruited per market, with each respondent creating a series of video surveys explaining how and why they now feel empowered. Our client was specifically interested in empowerment relating to shopping, banking and insurance, as well as travel.
FieldworkHub successfully recruited B2B profiles responsible for online advertising budgets at large brands and well-known advertising agencies across Brazil, France, Germany, Japan, South Korea, the UK and the UAE for focus groups and IDIs.
A food delivery company with operations in many countries asked us to support user research to evaluate the consumer experience of ordering food deliveries via their app in Australia, Canada, Germany and Japan and compare it with key competitors in each market.
We were initially asked to recruit respondents from the UK, Japan, India for online focus groups. A later phase also involved Thailand. Our client was working on a project that sought to provide understanding of the preferences and attitudes of teens and adults towards avatars and virtual reality.
The client wanted to hear from a large number of respondents who were either news industry professionals or key opinion leaders in 22 countries. Over a five-month period, we successfully screened, recruited and scheduled nearly 500 B2B profiles for a mix of face-to-face and online research.
Our client asked us to recruit a variety of smartphone users in Japan to understand how they use ‘focus mode’ on their phone. We were asked to recruit mostly iPhone users and to include a number of students in the sample. Participants needed to be 18+, with an average daily screen time of 4 hours +.
We were asked to recruit respondents in Japan and Korea for an Online Bulletin Board. Respondents needed to be Android users and explore new apps and games on their phone frequently. We successfully recruited respondents, despite the difficulty of finding people who could commit to this lengthy project.
A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries. FieldworkHub was tasked with finding 30 participants in total who all spoke English and listened to some form of audio at least once per week on the client’s platform.