Online bulletin boards (OLBBs or OBBs) are an increasingly popular way of carrying out market research remotely. They allow time-poor respondents to provide insight when it is convenient for them, as well as providing a way to attach images, videos, or other files to support their thoughts, creating rich and compelling material for market research projects. Originally OBBs were mostly used for consumer research but have since proved their worth as a B2B research methodology as well.
We can source validated, willing and high-quality participants from the UK, Europe and beyond for online bulletin boards, provide bulletin board moderation in most major languages and deliver detailed and thoughtful analysis of the findings.
Our expertise in all areas of bulletin board methodologies also extends to a detailed knowledge of online platforms. We are able to discuss your requirements and advise you on the most appropriate choice for your project and your budget.
A global technology firm wanted to understand news and information consumption behaviour of 16–24-year-olds in the USA and Brazil. We were asked to recruit 40 respondents per market for an online bulletin board. The client was keen to find a mix of gender, age. ethnicity/race, socio-economic status and location.
We were asked to recruit 25-30 respondents in Japan and 25-30 in Korea for a 21-day Online Bulletin Board (OBB). Respondents needed to be Android users, and explore new apps and games on their phone frequently. Our client was also interested in a mix of people who played games on their phone versus those who do not, as well as people who spend money on mobile apps and games versus non-spenders.
Before starting with the online activities, respondents were asked to take part in a 20-minute Zoom interview so the client could explain the research process and how to use the online bulletin board. The 21-day diary period started after this initial entry interview was completed. Every time the respondent naturally were going to log onto the app store, they had to screen record and talk freely about their journey on the store. At the end of the 21 days, respondents were asked to participate in another 20 minute online Zoom interview, where they talked about their experience of, and feedback on, the Google Play store.
FieldworkHub successfully recruited 67 respondents, exceeding the number of completes required by the client, despite the difficulty of finding respondents who could commit to this very lengthy project. FieldworkHub reminded respondents of their participation and kept them committed throughout the four weeks of the study.
Our client wanted to conduct online bulletin boards on attitudes towards energy use and generating energy at home from renewable sources. We recruited all of the profiles over a holiday weekend and arranged for our client to conduct home ethnographic interviews with some UK and German participants.
