A market research online community (MROC) can be thought of as a longer term version of an online bulletin board. Whereas an online bulletin board is usually set up with a specific purpose in mind and lasts a few days, an MROC may be set up to serve multiple purposes and the community may remain active for weeks, months or even years.
Typically the participants in an MROC would be users, or potential users, of the client’s products and services. With MROCs we can maintain up-to-date, detailed profiles of customers and it’s also possible to reward in a way that incentivises long-term participation.
This methodology is perfect to gather ad-hoc and rapid insight from the members at relatively short notice. Like online bulletin boards, MROCs are also flexible: participants can provide detailed input in their own time, spontaneously contribute content on relevant topics, and interact with other members. They can also share images, blog entries, video clips and other files.
Depending on the time, budget, and information requirements of client, this approach is highly customisable. We can set up MROCs comprising any number of participants from a handful to several hundred. We also provide a top-up recruitment service for existing MROCs.