A major syrup brand wanted to assess whether consumers, bartenders and baristas are more likely to select the client’s brand in preference to competitor brands. FieldworkHub recruited a total of 100 consumers, 20 bartenders and 20 baristas for a central location coffee and cocktail tasting test in London at the end of July 2021.
A leading management consultancy asked FieldworkHub to recruit senior hair stylists in the UK, Germany and the USA. The aim of the research was to speak to those who decided which hair care products would be purchased and used in their salon. In less than a week, FieldworkHub screened in and booked 16 respondents to take part in a 30-minute phone interview with our client. We initially began by recruiting from our panel, and then turned to a free find approach to recruit the remaining candidates. Our client was very satisfied with the insights that they obtained through the interviews.
