Our client, a manufacturer of vitamins and dietary supplements, was preparing to launch a new range of chewable vitamin tablets. We were asked to recruit men and women aged between 30 and 60 who live in London, with a particular focus on parents with children over the age of 3 years old. Their aim was to understand consumer preferences and attitudes towards chewable vitamins, to ask consumers to rate the client’s products against those of leading competitors, and to gather feedback on the proposed packaging. We utilised a mix of both quantitative and qualitative research methods to gain insight, including on-street intercepts and outdoor vox pops, hall tests, focus groups, and in-depth interviews (IDIs).
We were tasked with gathering feedback from drinkers of squash (a sweet concentrated liquid containing fruit juice, to which is added to make a soft drink) in four different markets: the UK, Ireland, Brazil and France. Our client was a squash brand hoping to get a high-level impression of consumer preferences and behaviours in regards to squash drinks, focusing on consumption habits and sentimentality towards individual brands.
We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
