As we all adjust to new ways of working to mitigate the risks from coronavirus, you can count on London-based FieldworkHub to assist with online market research, including focus groups, depth interviews and bulletin boards and selected face-to-face market research work.
We can provide validated, willing participants for focus groups and depth interviews, as well as user experience testing and online bulletin boards and research communities. FieldworkHub also has comprehensive knowledge of online market research platforms.
With our experience and insight, we can help you choose the most appropriate option for your project and to assist with the arrangements.
Our client, a well-known water supplier in the UK, asked FieldworkHub to support a study involving segments of their customer base who have not engaged with their outreach messages and campaigns in recent years. We carried out the recruitment and focus group scheduling for this project, which involved recruiting in tightly defined geographical areas, and handing interlocking quotas that included some attitudinal factors.
The customer quotas included older customers who are cost conscious, engaged in their community and make efforts to save water at home; customers aged between 35 and 54 who are engaged in their communities, family-focused and make little effort to save water; and younger customers who are financially stretched and not engaged in their community. We successfully recruited twelve consumers in each of the three categories in a relatively short timeline (less than three weeks from start to finish) and co-ordinated schedules and interview times to enable the client to moderate all of the focus groups in a timely manner.
The University of Oxford and On The Edge Conservation wanted to hold two focus group discussions with members of the public, including those with greater levels of knowledge about endangered species. The aim of the research was to discuss general environmental issues and the ways in which the media’s portrayal of certain endangered species, such as the aye-aye, kakapo and pangolin, had an impact on the feelings evoked when viewing an advert. FieldworkHub arranged two 90-minute face-to-face focus groups in Oxford. This involved recruiting 16 respondents in less than a week.
A European digital innovation agency was researching online residential property agents and property search websites and wanted to speak to a number of traditional branch-based estate agents to understand how these services are forcing them to adapt business models. We arranged interviews with estate agents and branch managers.
