In this blog, we explore the rise of synthetic respondents (AI-generated vrtual participants), their benefits and limitations, and what they mean for the future of market research.
Our clients often ask how we validate respondents' identities when we recruit them. In this article we explain our processes.
Find out how a well-designed screening questionnaire, or screener, can help you accomplish your market research goals.
Are you looking to plan for uncertain times? Learn how to use market research to plan for recessions, inflation and labour shortages.
