When undertaking healthcare market research, be it gathering patient feedback, assessing the usability of new medical equipment, or gaining insights on pharmaceutical branding and packaging, you’ll face the challenge of finding precisely the right participants. Unlike standard consumer market research, healthcare studies often demand innovative and sometimes unconventional recruitment strategies to achieve effective results.
At FieldworkHub, we pride ourselves on not being just another recruitment firm, but a research partner for our clients. Our team leverages its extensive knowledge across medical and consumer sectors, complemented by a comprehensive toolkit that adapts to meet your study’s specific demands and to tailor our recruitment plan to align with your project’s objectives. When typical database searches fall short, we’re prepared to implement customised solutions, always maintaining our commitment to privacy and confidentiality for all parties involved.
In market research, the quality of your respondents can make or break your project. This is particularly true in the medical field, where the pool of potential participants is smaller than for general consumer work. At FieldworkHub, our seasoned recruiters use a range of approaches to locate your ideal participants, from engaging with disease-specific groups and soliciting referrals from connected medical professionals, to networking within key medical organisations. Our team is proficient in navigating the medical landscape to meet the exacting criteria required for your research.
Finding participants for medical research requires pinpoint precision due to the specific nature of these studies. Without a clear strategy, precious time could be lost in an extended screening process. Our dynamic database is regularly updated with crucial medical information, such as practitioner specialities, medications prescribed, and years of practice, considerably speeding up the recruitment process for specialised studies. Our local recruiters are deeply embedded in the medical community and are keenly aware of disease prevalence in their areas. They know the details, such as which hospitals have a high concentration of cardiologists or which clinics are at the forefront of diabetes prevention. Should a study’s sample requirements exceed the numbers that our database can provide, our team has the creativity and expertise to utilise unconventional methods to find the necessary respondents.
Before approaching potential participants, our recruiters immerse themselves in relevant medical terminology and the specific conditions or specialities of the target participants. This ensures that respondents feel understood and comfortable when approached about their willingness to participate in the research. We review every screener carefully to ensure that it is clear and covers all the important questions needed to find the right respondents. We also complete a checklist to ensure that all regulatory requirements, from adverse event training to records of HCP incentives, will be covered at the correct time.
As your dedicated partner in medical research recruitment, FieldworkHub is committed to excellence in sourcing recruits, and thus ensuring the success of your study, regardless of its size or scope. Contact us today to find out more about our healthcare market research capabilities.
