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Your source for the latest developments at FieldworkHub, as well as tips, trends and insights to help optimise your market research fieldwork.

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How to use Online Bulletin Boards (OBBs) in your market research

With agile market research on the rise, and a significant trend towards research methodologies that can be used remotely, interest in Online Bulletin Boards (OBBs) has soared in 2020. Read our post about how you can use OBBs to obtain rich insights from your participants and how FieldworkHub can help you integrate them into your […]

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FieldworkHub’s recruitment strategy

The most appropriate method for recruiting market research respondents should be driven by the type of respondent needed and the research methodology. Below is an overview of some of the successful recruitment methods that FieldworkHub uses to find respondents for market research, including hard-to-reach profiles and those in more challenging markets. In-house panel At FieldworkHub, […]

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Is market research still taking place?

In the past you may have taken part in face-to-face market research and perhaps you are wondering what has happened to these projects as a result of the coronavirus pandemic. During lockdown all face-to-face market research was paused so companies wanting to carry out research started looking at alternative online methodologies. As we emerge from […]

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Social distancing won’t stop research. Five reasons to consider online focus groups

Many countries are starting to emerge from lockdown but restrictions on social contact with strangers are expected to stay in place for months. For companies that want to carry out focus group market research, this means that online methodologies are the only viable option for now. In the past, many clients have considered online focus […]

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Six activities to keep you sane in the current lockdown

Staying at home during the current lockdown is a new and unexpected situation for most people and nobody can predict for how long these circumstances will last. The FieldworkHub team sat down and brainstormed (remotely of course!) how to keep working efficiently and remain motivated while the lockdown is in place. Here is the list […]

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Why should I join a focus group? A guide for Generation Z

Opinions – everyone’s got one. And there’s no shortage of platforms to share them on. From online satisfaction surveys to live chats and social media, brands are hungry for them. It can feel like shouting into a void, but it doesn’t have to be one-sided exchange. You can make some quick, easy cash by taking […]

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