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Don’t know your Generation X from your Generation Z? Our two-minute guide will put you straight.

Demographers and social scientists have divided people born in North America and Europe since the end of the Second World War into cohorts lasting around 20 years, and market researchers often use these as a way of thinking about consumer attitudes and behaviour.

FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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