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Germany market research and recruitment

Germany is the largest country in Western Europe by population and also has the largest economy. Germany has a strong industrial sector (31.2% of total GDP).

While best known for its car manufacturing, it is also home to a large number of other engineering companies including the smaller and medium-sized companies, many family-owned, that make up the so-called Mittelstand.

From a market research perspective, Berlin, Frankfurt, Hamburg and Munich are all important centres. FieldworkHub regularly runs market research projects in all of these cities.

When planning market research in Germany it is important to note market research industry guidelines on data protection go beyond the requirements of the GDPR in several areas. For example, the guidelines state that non-anonymised recordings of market research sessions must be destroyed after 3 months.

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Population (2021 estimate):
83.1 million
GDP (USD, 2021):
$4223 billion
GDP per capita (International $ at PPP, 2021):
$57 928
Currency
Euro (EUR or €)
Largest urban areas (by population, 2020 estimates):
Ruhrgebiet: Dortmund/Essen/Duisberg (5.6 million)
Cologne/Düsseldorf (4.9 million)
Berlin (4.7 million)
Frankfurt/Wiesbaden/Darmstadt (3.2 million)
Hamburg (2.8 million)
Stuttgart (2.4 million)
Munich (2.2 million)

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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