Italy is the fourth largest country in Western Europe by population and GDP. Agriculture accounts for 2.1% of economic output, a relatively high percentage by European standards, and industrial production accounts for 23.9%.
Small and medium-sized enterprises account for a large proportion of Italy’s industrial output. Many of these are grouped into local clusters, for example ceramic tiles in Sassuolo, textiles in Prato and jewellery in Arezzo. There is still a big economic divide between the North and the South of Italy with GDP per capita in the northern city of Milan roughly twice the level in southern cities such as Naples and Palermo.
Given such differing levels of economic activity, it is perhaps unsurprising that most market research takes place in the north of Italy, particularly in Milan, though Rome as the nation’s capital is also an important centre. FieldworkHub has considerable experience of working in both cities.
