{"id":4330,"date":"2021-09-27T17:39:00","date_gmt":"2021-09-27T17:39:00","guid":{"rendered":"https:\/\/fieldworkhub.com\/case-studies\/teenager-discussions-about-sportswear\/"},"modified":"2023-07-25T18:24:05","modified_gmt":"2023-07-25T18:24:05","slug":"teenager-discussions-about-sportswear","status":"publish","type":"case-studies","link":"https:\/\/fieldworkhub.com\/case-studies\/teenager-discussions-about-sportswear\/","title":{"rendered":"Focus groups: fashion-conscious teens, 3 countries"},"content":{"rendered":"

A leading US sportswear retailer with a presence in several European markets wanted to hold a series of discussions with small groups of style-conscious teenagers who were familiar with their stores. We recruited participants in a very tight timeline, which included groups of teenagers in Barcelona, Milan and Paris.<\/p>\n","protected":false},"featured_media":4331,"template":"","case_study_category":[103,108,122,92,111,118,113,134,100,112,179,109],"acf":[],"yoast_head":"\nFocus groups: fashion-conscious teens, 3 countries Case Study – FieldworkHub<\/title>\n<meta name=\"description\" content=\"Market Research focus group discussions with teenage friendship groups in Barcelona, Milan and Paris about sportswear\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fieldworkhub.com\/case-studies\/teenager-discussions-about-sportswear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus groups: fashion-conscious teens, 3 countries Case Study – FieldworkHub\" \/>\n<meta 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