{"id":4349,"date":"2021-09-27T17:48:00","date_gmt":"2021-09-27T17:48:00","guid":{"rendered":"https:\/\/fieldworkhub.com\/case-studies\/multimodal-research-used-car-buying\/"},"modified":"2023-07-19T16:45:36","modified_gmt":"2023-07-19T16:45:36","slug":"multimodal-research-used-car-buying","status":"publish","type":"case-studies","link":"https:\/\/fieldworkhub.com\/case-studies\/multimodal-research-used-car-buying\/","title":{"rendered":"Multimodal research: used car purchasing habits, UK"},"content":{"rendered":"

An online car dealership wanted to carry out research for car purchasing behaviours. For the quantitative research, we programmed a survey for 2500 participants. The second phase was face-to-face and online interviews. Mixing the methods of interviews was to ensure that we could deliver on the client's needs.<\/p>\n","protected":false},"featured_media":4350,"template":"","case_study_category":[103,119,104,108,93,118,134,98,100,109],"acf":[],"yoast_head":"\nMultimodal research: used car purchasing habits, UK Case Study – FieldworkHub<\/title>\n<meta name=\"description\" content=\"Multimodal research on car purchasing behaviours using both quantitative and qualitative research to meet the client's needs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fieldworkhub.com\/case-studies\/multimodal-research-used-car-buying\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multimodal research: used car purchasing habits, UK Case Study – FieldworkHub\" \/>\n<meta property=\"og:description\" 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