{"id":4981,"date":"2021-10-05T21:52:20","date_gmt":"2021-10-05T21:52:20","guid":{"rendered":"https:\/\/fieldworkhub.com\/?post_type=casestudies&p=3840"},"modified":"2023-07-25T16:58:08","modified_gmt":"2023-07-25T16:58:08","slug":"obb-uk-consumers-new-salty-snack-foods","status":"publish","type":"case-studies","link":"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/","title":{"rendered":"OBB: consumers of salty snacks in the UK"},"content":{"rendered":"

A US based client asked FieldworkHub to find participants from a range of ethnic, work and educational background who were open to trying new salty snack foods. Each participant was invited to take part in online activities and discussion, including reacting to the appearance and taste of a new type of snack food.<\/p>\n","protected":false},"featured_media":5385,"template":"","case_study_category":[104,124,95,109],"acf":[],"yoast_head":"\nOBB: consumers of salty snacks in the UK – Case Study – FieldworkHub<\/title>\n<meta name=\"description\" content=\"Online bulletin board and discussion with UK consumers about a new range of salty snack foods\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OBB: consumers of salty snacks in the UK – Case Study – FieldworkHub\" \/>\n<meta property=\"og:description\" content=\"Online bulletin board and discussion with UK consumers about a new range of salty snack foods\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/\" \/>\n<meta property=\"og:site_name\" content=\"FieldworkHub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FieldworkHub\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-25T16:58:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/10\/selection-of-salty-snacks-on-white-table.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@FieldworkHub\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/\",\"url\":\"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/\",\"name\":\"OBB: consumers of salty snacks in the UK – Case Study – FieldworkHub\",\"isPartOf\":{\"@id\":\"https:\/\/fieldworkhub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/10\/selection-of-salty-snacks-on-white-table.jpg\",\"datePublished\":\"2021-10-05T21:52:20+00:00\",\"dateModified\":\"2023-07-25T16:58:08+00:00\",\"description\":\"Online bulletin board and discussion with UK consumers about a new range of salty snack foods\",\"breadcrumb\":{\"@id\":\"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/#primaryimage\",\"url\":\"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/10\/selection-of-salty-snacks-on-white-table.jpg\",\"contentUrl\":\"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/10\/selection-of-salty-snacks-on-white-table.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"Selection of salty snacks on a white table\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Case Studies\",\"item\":\"https:\/\/fieldworkhub.com\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OBB: consumers of salty snacks in the UK\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fieldworkhub.com\/#website\",\"url\":\"https:\/\/fieldworkhub.com\/\",\"name\":\"FieldworkHub\",\"description\":\"UK & European Market Research Fieldwork Specialists\",\"publisher\":{\"@id\":\"https:\/\/fieldworkhub.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fieldworkhub.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fieldworkhub.com\/#organization\",\"name\":\"FieldworkHub\",\"url\":\"https:\/\/fieldworkhub.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fieldworkhub.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/09\/fieldworkhub-logo.svg\",\"contentUrl\":\"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/09\/fieldworkhub-logo.svg\",\"width\":156,\"height\":35,\"caption\":\"FieldworkHub\"},\"image\":{\"@id\":\"https:\/\/fieldworkhub.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/FieldworkHub\/\",\"https:\/\/x.com\/FieldworkHub\",\"https:\/\/www.linkedin.com\/company\/fieldworkhub\/\",\"https:\/\/www.instagram.com\/fieldworkhub\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"OBB: consumers of salty snacks in the UK – Case Study – FieldworkHub","description":"Online bulletin board and discussion with UK consumers about a new range of salty snack foods","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/","og_locale":"en_US","og_type":"article","og_title":"OBB: consumers of salty snacks in the UK – Case Study – FieldworkHub","og_description":"Online bulletin board and discussion with UK consumers about a new range of salty snack foods","og_url":"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/","og_site_name":"FieldworkHub","article_publisher":"https:\/\/www.facebook.com\/FieldworkHub\/","article_modified_time":"2023-07-25T16:58:08+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/10\/selection-of-salty-snacks-on-white-table.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@FieldworkHub","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/","url":"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/","name":"OBB: consumers of salty snacks in the UK – Case Study – FieldworkHub","isPartOf":{"@id":"https:\/\/fieldworkhub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/#primaryimage"},"image":{"@id":"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/#primaryimage"},"thumbnailUrl":"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/10\/selection-of-salty-snacks-on-white-table.jpg","datePublished":"2021-10-05T21:52:20+00:00","dateModified":"2023-07-25T16:58:08+00:00","description":"Online bulletin board and discussion with UK consumers about a new range of salty snack foods","breadcrumb":{"@id":"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/#primaryimage","url":"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/10\/selection-of-salty-snacks-on-white-table.jpg","contentUrl":"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/10\/selection-of-salty-snacks-on-white-table.jpg","width":1600,"height":1067,"caption":"Selection of salty snacks on a white table"},{"@type":"BreadcrumbList","@id":"https:\/\/fieldworkhub.com\/case-studies\/obb-uk-consumers-new-salty-snack-foods\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Case Studies","item":"https:\/\/fieldworkhub.com\/case-studies\/"},{"@type":"ListItem","position":2,"name":"OBB: consumers of salty snacks in the UK"}]},{"@type":"WebSite","@id":"https:\/\/fieldworkhub.com\/#website","url":"https:\/\/fieldworkhub.com\/","name":"FieldworkHub","description":"UK & European Market Research Fieldwork Specialists","publisher":{"@id":"https:\/\/fieldworkhub.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fieldworkhub.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fieldworkhub.com\/#organization","name":"FieldworkHub","url":"https:\/\/fieldworkhub.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fieldworkhub.com\/#\/schema\/logo\/image\/","url":"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/09\/fieldworkhub-logo.svg","contentUrl":"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/09\/fieldworkhub-logo.svg","width":156,"height":35,"caption":"FieldworkHub"},"image":{"@id":"https:\/\/fieldworkhub.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FieldworkHub\/","https:\/\/x.com\/FieldworkHub","https:\/\/www.linkedin.com\/company\/fieldworkhub\/","https:\/\/www.instagram.com\/fieldworkhub\/"]}]}},"_links":{"self":[{"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/case-studies\/4981"}],"collection":[{"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/media\/5385"}],"wp:attachment":[{"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/media?parent=4981"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/case_study_category?post=4981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}