{"id":6003,"date":"2023-01-02T18:34:24","date_gmt":"2023-01-02T18:34:24","guid":{"rendered":"https:\/\/fieldworkhub.com\/?post_type=case-studies&p=6003"},"modified":"2024-04-26T14:33:33","modified_gmt":"2024-04-26T14:33:33","slug":"obb-focus-groups-and-idis-with-teenagers-and-young-adults-who-are-active-consumers-of-news-content","status":"publish","type":"case-studies","link":"https:\/\/fieldworkhub.com\/case-studies\/obb-focus-groups-and-idis-with-teenagers-and-young-adults-who-are-active-consumers-of-news-content\/","title":{"rendered":"OBB: teens and young adults reading news, USA & Brazil"},"content":{"rendered":"

A global technology firm wanted to understand news and information consumption behaviour of 16\u201324-year-olds in the USA and Brazil. We were asked to recruit 40 respondents per market for an online bulletin board. The client was keen to find a mix of gender, age. ethnicity\/race, socio-economic status and location.<\/p>\n","protected":false},"featured_media":7596,"template":"","case_study_category":[103,132,104,92,93,95,128,179,116],"acf":[],"yoast_head":"\nOBB: teens and young adults reading news, USA & Brazil – Case Study – FieldworkHub<\/title>\n<meta name=\"description\" content=\"Online bulletin board, focus groups and in-depth interviews with young USA and Brazil individuals who are active consumers of news content\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fieldworkhub.com\/case-studies\/obb-focus-groups-and-idis-with-teenagers-and-young-adults-who-are-active-consumers-of-news-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OBB: teens and young adults reading 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