{"id":4246,"date":"2021-09-27T16:27:37","date_gmt":"2021-09-27T16:27:37","guid":{"rendered":"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/"},"modified":"2023-07-18T18:15:20","modified_gmt":"2023-07-18T18:15:20","slug":"retail","status":"publish","type":"page","link":"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/","title":{"rendered":"Retail"},"content":{"rendered":"

While markets in Asia-Pacific, Africa and the Middle East are still experiencing significant growth in \u2018bricks-and-mortar\u2019 retailing, the US and Europe are suffering from harsh market conditions which can be attributed in large part to the rise of online retailing.<\/strong><\/p>\n

E-commerce currently accounts for around 14% of global retail sales and this figure is predicted to rise to 22% by 2023. China is believed to have the highest proportion of e-commerce in the world, with online sales accounting for around a quarter of total retail sales. The UK is not far behind with 19% of retail purchases currently made online, compared to 11% in the US.<\/p>\n

A string of recent business failures involving well-known retailers on both sides of the Atlantic, such as Forever 21, Payless Shoesource and Toys \u201cR\u201d Us in the USA, and BHS, Debenhams, Mothercare, Laura Ashley and Oasis\/Warehouse in the UK are evidence of the tight squeeze that traditional retailers were already facing before the coronavirus pandemic forced them to close stores.<\/p>\n

In this tough operating environment a clear understanding of customers\u2019 needs and opinions is becoming increasingly important. Five percent of market research globally focuses on wholesale and retail trade.<\/p>\n

FieldworkHub has successfully completed many projects for both online retailers of products ranging from cars to insurance. Projects with bricks-and-mortar retailers include face-to-face interviews with shops that sell mobile phone top-cards, pharmacy audits in London and research with eye-tracking software in petrol station shops.<\/p>\n","protected":false},"excerpt":{"rendered":"

While markets in Asia-Pacific, Africa and the Middle East are still experiencing significant growth in \u2018bricks-and-mortar\u2019 retailing, the US and Europe are suffering from harsh market conditions which can be attributed in large part to the rise of online retailing. E-commerce currently accounts for around 14% of global retail sales and this figure is predicted […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":4223,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"page_category":[],"acf":[],"yoast_head":"\nMarket Research Fieldwork for Online & Bricks & Mortar Retailers<\/title>\n<meta name=\"description\" content=\"Qualitative & quantitative market research fieldwork for online & physical retailers of products from cars to financial services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Research Fieldwork for Online & Bricks & Mortar Retailers\" \/>\n<meta property=\"og:description\" content=\"Qualitative & quantitative market research fieldwork for online & physical retailers of products from cars to financial services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/\" \/>\n<meta property=\"og:site_name\" content=\"FieldworkHub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FieldworkHub\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-18T18:15:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@FieldworkHub\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/\",\"url\":\"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/\",\"name\":\"Market Research Fieldwork for Online & Bricks & Mortar Retailers\",\"isPartOf\":{\"@id\":\"https:\/\/fieldworkhub.com\/#website\"},\"datePublished\":\"2021-09-27T16:27:37+00:00\",\"dateModified\":\"2023-07-18T18:15:20+00:00\",\"description\":\"Qualitative & quantitative market research fieldwork for online & physical retailers of products from cars to financial services.\",\"breadcrumb\":{\"@id\":\"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"What We Do\",\"item\":\"https:\/\/fieldworkhub.com\/what-we-do\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\",\"item\":\"https:\/\/fieldworkhub.com\/what-we-do\/industries\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fieldworkhub.com\/#website\",\"url\":\"https:\/\/fieldworkhub.com\/\",\"name\":\"FieldworkHub\",\"description\":\"UK & European Market Research Fieldwork Specialists\",\"publisher\":{\"@id\":\"https:\/\/fieldworkhub.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fieldworkhub.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fieldworkhub.com\/#organization\",\"name\":\"FieldworkHub\",\"url\":\"https:\/\/fieldworkhub.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fieldworkhub.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/09\/fieldworkhub-logo.svg\",\"contentUrl\":\"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/09\/fieldworkhub-logo.svg\",\"width\":156,\"height\":35,\"caption\":\"FieldworkHub\"},\"image\":{\"@id\":\"https:\/\/fieldworkhub.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/FieldworkHub\/\",\"https:\/\/x.com\/FieldworkHub\",\"https:\/\/www.linkedin.com\/company\/fieldworkhub\/\",\"https:\/\/www.instagram.com\/fieldworkhub\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Market Research Fieldwork for Online & Bricks & Mortar Retailers","description":"Qualitative & quantitative market research fieldwork for online & physical retailers of products from cars to financial services.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/","og_locale":"en_US","og_type":"article","og_title":"Market Research Fieldwork for Online & Bricks & Mortar Retailers","og_description":"Qualitative & quantitative market research fieldwork for online & physical retailers of products from cars to financial services.","og_url":"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/","og_site_name":"FieldworkHub","article_publisher":"https:\/\/www.facebook.com\/FieldworkHub\/","article_modified_time":"2023-07-18T18:15:20+00:00","twitter_card":"summary_large_image","twitter_site":"@FieldworkHub","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/","url":"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/","name":"Market Research Fieldwork for Online & Bricks & Mortar Retailers","isPartOf":{"@id":"https:\/\/fieldworkhub.com\/#website"},"datePublished":"2021-09-27T16:27:37+00:00","dateModified":"2023-07-18T18:15:20+00:00","description":"Qualitative & quantitative market research fieldwork for online & physical retailers of products from cars to financial services.","breadcrumb":{"@id":"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fieldworkhub.com\/what-we-do\/industries\/retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"What We Do","item":"https:\/\/fieldworkhub.com\/what-we-do\/"},{"@type":"ListItem","position":2,"name":"Industries","item":"https:\/\/fieldworkhub.com\/what-we-do\/industries\/"},{"@type":"ListItem","position":3,"name":"Retail"}]},{"@type":"WebSite","@id":"https:\/\/fieldworkhub.com\/#website","url":"https:\/\/fieldworkhub.com\/","name":"FieldworkHub","description":"UK & European Market Research Fieldwork Specialists","publisher":{"@id":"https:\/\/fieldworkhub.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fieldworkhub.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fieldworkhub.com\/#organization","name":"FieldworkHub","url":"https:\/\/fieldworkhub.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fieldworkhub.com\/#\/schema\/logo\/image\/","url":"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/09\/fieldworkhub-logo.svg","contentUrl":"https:\/\/fieldworkhub.com\/wp-content\/uploads\/2021\/09\/fieldworkhub-logo.svg","width":156,"height":35,"caption":"FieldworkHub"},"image":{"@id":"https:\/\/fieldworkhub.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FieldworkHub\/","https:\/\/x.com\/FieldworkHub","https:\/\/www.linkedin.com\/company\/fieldworkhub\/","https:\/\/www.instagram.com\/fieldworkhub\/"]}]}},"_links":{"self":[{"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/pages\/4246"}],"collection":[{"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/comments?post=4246"}],"version-history":[{"count":1,"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/pages\/4246\/revisions"}],"predecessor-version":[{"id":4763,"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/pages\/4246\/revisions\/4763"}],"up":[{"embeddable":true,"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/pages\/4223"}],"wp:attachment":[{"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/media?parent=4246"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/fieldworkhub.com\/wp-json\/wp\/v2\/page_category?post=4246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}