China is the second most populous country on Earth, with over 1.4 billion people calling the nation home (close to 17% of the world’s total population). It is also the world’s second-largest economy by GDP, after the USA. China is the world’s oldest continuous major civilisation, with a recorded history dating back more than 3,500 years. Despite China’s landmass being as wide as some western countries that utilise 5 time zones, China only uses one official time zone: Beijing time.
FieldworkHub has carried out a large number of projects in China including face-to-face fieldwork in Beijing and Shanghai, the two biggest centres for market research.
China is by far the largest manufacturer in the world and the largest exporter of manufactured goods. Known as ‘the factory of the world’, the country produces vital products such as smartphones, computers, integrated circuits and micro assemblies, processed petroleum products and solar panels. Industries such as manufacturing account for 38% of China’s GDP.
China is also the world’s largest producer and consumer of agricultural products. The country is the largest global producer of tea, a beverage first consumed as early as 4000 years ago in classical-era China. The Chinese agricultural sector employs 300 million people and contributes 8% towards the country’s GDP. The leading contributor to China’s GDP is its services industry (55%), including wholesale and retail trade, finance, information and IT services, entertainment and arts.
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Focus groups allow participants to combine experiences and perspectives to explore ideas in depth. Commonly used during creative and conceptual development, they help you understand your customers’ needs, perceptions, and beliefs.
In-depth interviews (IDIs), where a moderator interviews a single respondent, can be conducted face-to-face, online, or over the phone. They are ideal for B2B research and for exploring delicate subjects with consumers and hard-to-reach groups.
Ethnographic research is a qualitative research method in which the researchers observe participants using a product or service, or carrying out other activities, in their own environment, typically at work or at home.
An online bulletin board (OBB) is an online forum for qualitative market research that enables participants to log in to carry out research tasks or reply to questions asked by a moderator at their own pace, typically over a period of a few days.
A market research online community (MROC) is similar to an online bulletin board (OBB). However, unlike an OBB, an online community may be used to serve multiple purposes, and the community may remain active for weeks, months or even years.
User experience (UX) testing is a qualitative research methodology which involves directly observing and interviewing a participant using a product or service. It is widely used for testing new versions of apps and websites before they are launched.
Customer experience (CX) testing evaluates how customers interact with a product, service, or digital platform. It helps identify usability issues and overall satisfaction to improve the customer journey and ensure a smooth and enjoyable experience.
A video survey is a type of unmoderated qualitative research in which survey takers respond to a series of instructions or questions by making short videos using their smartphone, either in ‘selfie’ mode or to record an activity.
Vox pop research involves making recordings of people, usually members of the public, responding to questions. These clips are often used in research to illustrate public opinion on widely known topics, brands, or products.
Online surveys are a cost-effective research method with great flexibility in design. Automated data handling allows the results to be available quickly and many online surveys can be completed on smartphones, helping to improve the response rate.
CATI (computer-assisted telephone interviewing) leverages technology to reach those who aren’t online. CATI interviews follow an electronic script with built in routing and type in the respondent’s answers to each question as the interview proceeds.
CAPI (computer-assisted personal interviewing) is a form of face-to-face interviewing where the interviewer reads the survey questions from a tablet device and inputs the respondent’s answers directly to the device.
A company that develops medical devices wanted to speak to pathologists and interventional pulmonologists to understand how considered technologies, impact unmet needs for peripheral lung biopsies. We provided end-to-end project management, including the recruitment of 24 participants.
FieldworkHub partnered with a global luxury skincare brand to pull fresh brand perspectives and opinions from female users of high-end skincare products in China, steering our respondents through a 14-day online bulletin board with engaging tasks and frequent touchpoints.
A popular multinational online store and marketplace and wanted to improve the user experience of their payment services platform. They asked us to recruit online merchants in the UK, China, Germany and Poland to take part in online IDIs in which they demonstrated how they use other platforms.
