Case Studies

We arranged online IDIs with tequila drinkers aged 25-45 in California, Texas and New York state, focusing on consumers of super- and ultra-premium brands so our client could gather fresh insights on brand preferences, consumption habits, and purchasing habits in this segment of the US market.

A client working for a global transportation and logistics company asked FieldworkHub to arrange online IDIs with a small sample of consumer and B2B account holders in the Netherlands to discover how each profile uses the end client’s online shipping services to send and receive packages.

FieldworkHub recruited self-employed gas repair and boiler installation and servicing engineers in the UK so our client could discover how they price their services and what tools they currently use, and also test some concepts for an online pricing tool which they were developing.

We explored brand perception and attitudes in London and Nottingham for a well-known pub brand, gathering insights from existing and potential new customers in both urban and suburban areas through a series of in-person workshops and online depth interviews.

We conducted OBBs in Germany, India, Brazil, and Japan with kids, tweens and teens aged 6-17 to explore how children engage with GenAI tools. Participants tested several AI apps in sequence over a period of six weeks and shared insights on usability, preferences and learning potential.

We recruited 13 IT security decision makers who worked for large companies in the UK to take part in a three-day online bulletin board (OBB) about external threat intelligence and digital risk protection solutions. Six of the participants were then invited to take part in triad interviews to explore some of the issues in more detail.

We recruited mystery shoppers to visit the online store and bricks-and-mortar branches of a kitchenware and dining retailer in the UK. Each shopper bought an item and later returned it, documenting their experience in words and photos. We also conducted shopper exit interviews over two days at one of the client’s London stores.

We carried out online IDIs with healthcare professionals and patients in Germany and the USA to explore the way self-injectable anti-obesity medication is packaged and how medication delivery can be made more user-friendly for both target groups.

We carried out a large central location test for a manufacturer of toilet cleaning products in which female buyers of toilet cleaning products viewed our client’s products and competitor products on a mocked-up supermarket shelving unit and then completed a short survey with an interviewer at the facility.