We contacted a list of respondents to participate in online focus groups to test the concept for a new app, designed to improve the experience and organisation of ticketed live sporting events. The focus groups took place in the USA, the UK, Germany and France. A total of 70 respondents took part.
FieldworkHub conducted video surveys with consumers aged 22 to 60, who described themselves as empowered. Five respondents were recruited per market, with each respondent creating a series of video surveys explaining how and why they now feel empowered. Our client was specifically interested in empowerment relating to shopping, banking and insurance, as well as travel.
We helped an international charity to conduct online focus groups in the UK, US, Italy, South Africa and Norway. The client wanted to test the messaging of their latest campaign materials and understand how the images they use affect people’s willingness to donate, and how donors view the people that the charity supports.
Our client wanted to interview five categories of healthcare practitioner in the USA (physicians, specialist gastroenterologists, pharmacists, nurses and hospitalists) on the topic of Clostridium difficile (C. diff), a type of bacteria that can cause severe diarrhoea and colitis.
We were asked to recruit B2B respondents in the USA who are directly responsible for operating a company health insurance and pharmacy plan. The client wanted to talk to understand how they use their provider’s online portal to manage the pharmacy benefits that their company offers to its employees.
A Norwegian company who develops products for healthcare providers and hospitals reached out to us to recruit paramedics and anaesthesiologists in the UK and the USA for online video calls. The calls were designed to provide input to help the client with a new product design.
A global technology firm wanted to understand news and information consumption behaviour of 16–24-year-olds in the USA and Brazil. We were asked to recruit 40 respondents per market for an online bulletin board. The client was keen to find a mix of gender, age. ethnicity/race, socio-economic status and location.
Our client wanted to gain insights from healthcare practitioners and older consumers about a new wearable device for vital sign measurement which is intended for home use. We were asked to recruit respondents in New York City for face-to-face sessions to conduct usability testing.
The developer of a successful computer games franchise wanted to hear from respondents about their gaming habits and preferences to understand more about future trends and needs. We recruited six respondents in each of the UK, France, Germany, Brazil and the USA.