Our client asked us to help them conduct research on self-empowered consumers. They feel that this is a category which has grown substantially in the past few years due to the impact of technology and the COVID-19 pandemic. They asked us to find respondents to create a series of videos to bring this research to life by explaining what has changed in their lives in the last few years and how they might be feeling more empowered. They were specifically interested in self empowerment related to shopping, banking and insurance, and travel. We were asked to recruit five respondents in each of the USA, Brazil, France, Japan and South Africa.
We needed to find respondents aged 22-60 who described themselves as self-empowered in the client’s three focus areas (shopping, banking and insurance, and travel). They needed to come across well on film and have something interesting to say in their videos. FieldworkHub successfully recruited five profiles for each market, covering a mix of age, gender and ethnicities.
My team and I have had a great experience working with FieldworkHub. After struggling to find the participants we needed through other vendors for a tough recruit, we reached out to FieldworkHub and were really pleased with their thoughtful and proactive response. The team have been extremely supportive throughout. We’ll certainly be working with them again.
FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They react well to unanticipated needs and are proven problem solvers in the complex world of quant and qual research. Their scope and capabilities are extensive and outshine other players in the category.
