Our client asked us to help them conduct research on self-empowered consumers. They feel that this is a category which has grown substantially in the past few years due to the impact of technology and the COVID-19 pandemic. They asked us to find respondents to create a series of videos to bring this research to life by explaining what has changed in their lives in the last few years and how they might be feeling more empowered. They were specifically interested in self empowerment related to shopping, banking and insurance, and travel. We were asked to recruit five respondents in each of the USA, Brazil, France, Japan and South Africa.
We needed to find respondents aged 22-60 who described themselves as self-empowered in the client’s three focus areas (shopping, banking and insurance, and travel). They needed to come across well on film and have something interesting to say in their videos. FieldworkHub successfully recruited five profiles for each market, covering a mix of age, gender and ethnicities.
I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.
We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.
