FieldworkHub recruited English-speaking fans of the English Premier League in Singapore, Malaysia and Hong Kong who frequently watch football matches live or match replays, to take part in online focus groups.
We recruited passengers who were booked to travel with a major airline within 3-6 weeks to complete an OBB on their experience of using the airline’s app and website to manage their booking, followed by an IDI after their trip.
We coordinated ethnographies with gym enthusiasts based in Los Angeles to engage in gym classes observed by our client, who were looking to explore the behaviours and wellness routines that gym-goers practise.
We recruited owners of speed pedelecs (fast electric bikes) in Belgium and Switzerland for a manufacturer who was developing new models and wanted to hear first hand how owners use their pedelecs and what features are most important to them, as well as testing several concepts for new models.
We contacted a list of respondents to participate in online focus groups to test the concept for a new app, designed to improve the experience and organisation of ticketed live sporting events. The focus groups took place in the USA, the UK, Germany and France. A total of 70 respondents took part.
FieldworkHub source vox pop video clips with 25 consumers aged 22 to 60, who described themselves as empowered. Five respondents were recruited in each of five countries, with each respondent creating a series of videos explaining how and why they now feel empowered.
Our team completed a project for a global hotel chain, interested in exploring the experience and needs of individuals who stay in hotels for business or leisure trips and what influences their choice of hotel. We completed 16 interviews and 15 triads to collect insights about the factors that they take into account.
An airport operator wanted to run focus groups with international and luxury travellers in London, Paris and Shanghai to help it improve its retail offering. We recruited 65 respondents for two focus groups in each city, managed the viewing facility bookings and arranged moderators and simultaneous translators.
Our client wanted to conduct interviews with UK-based self-contained holiday homeowners who had advertised them for rent on various online platforms such as Airbnb, Sykes Cottages and Cottage Stay UK. We recruited 17 respondents in this niche market.
Our client was developing a new digital service to simplify the process of applying for international travel visas and wanted to conduct in- depth interviews with people who had recently applied for a UK visa and travel agency employees who assisted their customers with applications.
An Italian football club was planning to relocate its stadium. We were asked to set up two focus groups, one with regular fans and one with ‘elite’ fans in more influential jobs to find out what they thought about the move and their views on three outline designs for the new stadium from different architects.
We designed, programmed and managed a survey to assist a UK-based online provider of travel insurance products find out how widely recognised their brand name was, what attributes they associated with the brand and what factors were important to respondents when selecting travel insurance.
