AC Milan, the internationally renowned football (soccer) club is planning to move its home ground from its historical San Siro stadium, built in the 1920s, and shared with the club’s local rival, Inter Milan, to a new location. In 2019, the club wanted to consult representatives of its large and loyal fan base on some of the initial plans for the ‘Nuovo Stadio Milano’. FieldworkHub was asked to recruit two focus groups for face-to-face research in Milan at very short notice, one with regular fans and one with a group of ‘elite’ fans in more influential jobs.
The focus groups explored what fans thought about the move, and communications with the club surrounding the move. They were also asked to express their views on three outline designs for the new stadium from different architects. Both groups were very successful, and we presented the results in an easily accessible slide format. Our report gave the club new insights on fans’ preferences regarding the design of the new stadium, their expectations of what the project will deliver and how fans would like to be kept informed of progress.
We recently embarked on a new longitudinal research project and were looking for a reliable, long-term recruitment partner. FieldworkHub were recommended to us, and they were outstanding. The team didn’t let anything drop and kept us fully informed during the entire project, which instilled a huge amount of confidence in the team at AMV. I have no hesitation recommending them.
The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.
