Case studies: Canada

The FieldworkHub team arranged in-home ethnographies in Denmark, Canada, France and Germany with parents of children with allergies who have been prescribed AIT medication by a healthcare professional.

FieldworkHub recruited and interviewed a range of different healthcare professionals, cardiologists, oncologists, neurologists and dermatologists, across 3 continents to test the capabilities of a new online advice portal.

FieldworkHub found female respondents aged 50-70 with at least $250,000 or equivalent in investable assets who were either currently using, or considering using, a financial advisor or money manager. Via a combination of free-find recruitment and our in-house panel, we successfully engaged 6 women in Canada and the UK to take part in the study.

We recruited teens and young adults in Brazil, Mexico, Canada, the Philippines and Japan to take part in online IDIs about their use of avatar-based stickers on Facebook. The respondents had to be smartphone users who used avatar stickers as part of social interaction within messenger platforms.

A food delivery company with operations in many countries asked us to support user research to evaluate the consumer experience of ordering food deliveries via their app in Australia, Canada, Germany and Japan and compare it with key competitors in each market.

Our client wanted to conduct 90-minute focus groups with French-Canadian individuals who lived in Quebec and who spoke Québécois. We were asked to find a suitably qualified Québécois moderator and a simultaneous translator for the research.

A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries. FieldworkHub was tasked with finding 30 participants in total who all spoke English and listened to some form of audio at least once per week on the client’s platform.

A well-known international online retailer was interested in identifying customer perceptions and behavioural trends about their existing gift card products and third-party gift card products available on their website. FieldworkHub was brought in to recruit eight respondents in each of Canada, France, Germany, Mexico and the UK.

An international management consultancy firm wanted to understand the biggest needs and pain points with current software solutions used by commercial and packaging printing companies. FieldworkHub developed the survey, which was then translated into German and subsequently completed 50 interviews in each market.

Our client was assisting a major online video streaming service which wanted to refine and test the way it communicated an important service change to subscribers. We recruited 12 recent subscribers and 12 tenured subscribers in Argentina, Australia, Brazil, Canada, South Korea and the UK.

A technology company that operates an online content and advertising platform was proposing to make some changes to the way it interacts with key accounts. We recruited senior brand managers working for major online advertisers and senior advertising agency executives working for brands that advertise online.

A US agency specialising in qualitative market research amongst Millennials and Gen Z asked FieldworkHub to recruit young people aged 13-17 and 18-22 who used Snapchat. We recruited 24 suitable respondents in the UK, France and Canada for the online video part of the project and almost 50 respondents for the OBB.