We were asked to recruit teens and young adults in Brazil and Japan to gain feedback on their use of avatar-based stickers on Facebook. Our client wanted to understand the primary factors that influence sticker usage, such as people who are communicating with a message conveyed by their chosen sticker (emotion, validation etc), and how these different factors would change the needs and behaviours of these respondents. Respondents had to be smartphone users who used avatar stickers as part of social interaction within messenger platforms. They also needed to have previously created their own avatar (using Memoji, Bitmoji, Facebook avatar etc). Respondents were asked to complete a three-day diary study followed by an in-depth interview. In two related follow-on projects, we were asked to recruit similar profiles in Mexico, Canada and the Philippines.
FieldworkHub successfully recruited a mix of gender, ethnicity, ages, income levels and education levels and achieved the clients target of recruiting 14 profiles in Brazil and 14 in Japan. We also provided an in-country moderator for each market to oversee and report on the diary activities, then conduct the in-depth interviews. We also provided simultaneous translators for each interview. In the follow-up projects we recruited a further 37 profiles in Mexico, Canada and the Philippines for in-depth interviews on the same topic. We also provided moderation and simultaneous translation services for Mexico and the Philippines.
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
