Transport and logistics market research

The global freight and logistics market is valued at around USD6 trillion p.a., of which the largest segments are road freight and in-house warehousing and distribution. Air and ground passenger transportation is valued at another USD1.5 trillion p.a.

The global logistics market is growing slightly faster than global GDP, with domestic parcels as the fastest growing segment, increasing by over 8% p.a., driven by the rise of e-commerce. Globally, the ground passenger transportation market is growing slowly and the air passenger transportation market is growing more rapidly, although air transportation is particularly vulnerable to external shocks, with 2020 likely to be an extremely challenging year for the industry because of coronavirus.

The UK freight and logistics market is valued at USD40-50 billion p.a. and the passenger rail travel market has revenues of around USD13 billion p.a. The value of the UK passenger air travel is quite difficult to assess since most travel is international, but the combined revenue of UK-based airlines is around USD36 billion p.a.

FieldworkHub’s market research experience in the transport and logistics sector includes ethnographies and depth interviews with bulk shippers, trucking companies and freight forwarders in France and Turkey, interviews with delivery drivers in London, and online bulletin boards with 70 public transport users in various parts of Germany (Berlin, Munich, Stuttgart and Ruhrgebiet).


Parked transport trucks with trailers on grey concrete with a garage in the background

Face-to-face in-depth interviews with Turkish shippers and logistics companies

A major energy company wanted to find out if an innovative logistics proposition was likely to be successful in Turkey. We recruited 16 representatives in Istanbul and Ankara from companies that ship goods and transport firms that carry goods in Turkey for in-depth interviews and supplied local management services to ensure that the interviews could be completed in a three-day period immediately before a major national holiday.

Yellow U-Bahn train crosses the Oberbaum Bridge with Spree river at sunset, Berlin, Germany

Online bulletin boards on commuting and leisure travel

A large German public transport operator wanted to conduct research to understand how urban travellers in Berlin, Munich, Stuttgart and the Ruhr area who use public transport and shared mobility options (such as taxi and ride sharing) in their day-to-day lives over the course of a week. The objective was to learn about the way respondents use public and private modes of transport for commuting and leisure travel and to understand what factors are most important for people when they are travelling to different destinations. Another objective was to explore mobility patterns that combined public transport with the use of private vehicles, or taxi/ride sharing, in one trip when travelling to and from various destinations. The project methodology required us to satisfy complex recruitment quotas based on where respondents lived, what modes of transport they used and other personal factors (such as disabilities and adults accompanying children on journeys). We made initial contact with over 200 promising respondents and screened in 40 for each of the two study phases. We then helped to guide the participants through the study which involved the use of an online video diary app.

Dubai skyline at night with the city lit up in the background. Busy highways are visible in the foreground

Ethnographic research on personal mobility and energy in Dubai

A Middle Eastern corporation wanted to carry out ethnographic research on topics relating to personal mobility, lifestyle and convenience, and energy distribution in Dubai. Our work involved finding respondents with very particular B2C and B2B profiles including several ‘hard-to-reach’ groups, such as owners of electric vehicles. The sample needed to include Emiratis as well as ex-pats and high earners as well as those with more modest levels of income. We recruited around 100 respondents in total for two phases of research, and provided on-the-ground support including transport and interpreters.