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Video interviews with vehicle fleet managers in the UK

leet of white vans parked outside a warehouse

The client brief

A design agency was testing out a concepts for a new digital product aimed at helping light commercial vehicle fleet managers to schedule service appointments, repairs and maintenance.

Number of profiles - 6

Research countries - UK

Research audience - B2B

Research industry focus - Automotive, Fleet Management

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Video interviews

Participant recruitment

FieldworkHub delivers

We were asked to find six decision makers in the UK for commercial fleets of different sizes from 2 to 30 vehicles who were willing to take part in 60-minute video interviews to discuss the way that they currently schedule servicing and maintenance and the pain points that they experience.

The research schedule was very tight, so we were asked to arrange the interviews with only seven days’ notice and fit them in before a holiday weekend. Six interviews were successfully completed and the client was very pleased with the insights obtained.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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