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Video interviews: vehicle fleet managers, UK

leet of white vans parked outside a warehouse

The client brief

A design agency was testing out a concepts for a new digital product aimed at helping light commercial vehicle fleet managers to schedule service appointments, repairs and maintenance and asked for FieldworkHub's help to recruit fleet managers based in the UK for exploratory interviews.


Number of profiles - 6
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We were asked to find six decision makers in the UK for commercial fleets of different sizes from 2 to 30 vehicles who were willing to take part in 60-minute video interviews to discuss the way that they currently schedule servicing and maintenance and the pain points that they experience.

The research schedule was very tight, so we were asked to arrange the interviews with only seven days’ notice and fit them in before a holiday weekend. Six interviews were successfully completed and the client was very pleased with the insights obtained.

Read more on how FieldworkHub maximises success on B2B market research projects

Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.

Kirsten

Senior Account DirectorMarketing Agency
UK

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