Case studies: Central location tests

We carried out a large central location test for a manufacturer of toilet cleaning products in which female buyers of toilet cleaning products viewed our client’s products and competitor products on a mocked-up supermarket shelving unit and then completed a short survey with an interviewer at the facility.

A manufacturer of vitamin tablets and dietary supplements asked us to conduct research on a new range of chewable vitamin tablets. We recorded vox pops in London, and conducted a central location test and in-person focus groups to gather feedback on the taste and packaging of the tablets.