A major US apparel company wanted to gain insights into German teenagers’ brand perceptions and shopping behaviours. We recruited 16 respondents who actively follow the latest fashion trends and meticulously plan their wardrobes accordingly for in-person fous groups and ‘closet raids’.
We recruited short-form video creators aged 14-17 years and 18-24 years in India, Spain and South Korea to answer a series of video surveys in a project for a major online video sharing platform. For the older age group, we ensured that all participants had at least 1000 followers on their primary platform.
We were initially asked to recruit respondents from the UK, Japan, India for online focus groups. A later phase also involved Thailand. Our client was working on a project that sought to provide understanding of the preferences and attitudes of teens and adults towards avatars and virtual reality.
A global technology firm wanted to understand news and information consumption behaviour of 16–24-year-olds in the USA and Brazil. We were asked to recruit 40 respondents per market for an online bulletin board. The client was keen to find a mix of gender, age. ethnicity/race, socio-economic status and location.
A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries. FieldworkHub was tasked with finding 30 participants in total who all spoke English and listened to some form of audio at least once per week on the client’s platform.
We helped a client conduct qualitative research about the needs, motivations, behaviours and brand perceptions held by young people in thye UK, Italy, Germany and Spain who are currently playing, watching or otherwise engaging with basketball.
FieldworkHub carried out projects with people living in Germany. The client wanted to hear from residents who were price sensitive customers of fast-food restaurants or had bought from one in the last 6 months. In the second project, we helped the client gather feedback on a plant-based meat burger recently launched.
The developer of a successful computer games franchise wanted to hear from respondents about their gaming habits and preferences to understand more about future trends and needs. We recruited six respondents in each of the UK, France, Germany, Brazil and the USA.
A leading multinational packaged food company, wanted to test out new flavours of their product in the UK market and asked FieldworkHub to recruit respondents aged 14 to 22 to complete online activities. We oversaw the entire recruitment process and kept the client updated on a daily basis.
