Our client, a leading multinational packaged food company, wanted to test out some new flavours of their product in the UK market and asked FieldworkHub to recruit 16 respondents aged 14 to 22 to complete four days of online activities. The respondents were sent three packets of new flavours of a sweet packaged food to taste and asked to complete four days of online bulletin board activities, including taste testing. Six respondents were then invited back for 60-minute follow up interviews. Recruitment criteria included that the need to purchase and consume sweet packaged foods, such as snack bars, granola bars, cookies, sweets and fruit snacks regularly, be active on social media and not have any food allergies or dietary restrictions.
FieldworkHub oversaw the entire process and kept the client updated on a daily basis. The client was very pleased with the rate at which we were able to recruit young respondents as well as our consistent, hands-on approach to project management.
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
I contacted FieldworkHub with a last-minute research request. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.
