Our client, a leading multinational packaged food company, wanted to test out some new flavours of their product in the UK market and asked FieldworkHub to recruit 16 respondents aged 14 to 22 to complete four days of online activities. The respondents were sent three packets of new flavours of a sweet packaged food to taste and asked to complete four days of online bulletin board activities, including taste testing. Six respondents were then invited back for 60-minute follow up interviews. Recruitment criteria included that the need to purchase and consume sweet packaged foods, such as snack bars, granola bars, cookies, sweets and fruit snacks regularly, be active on social media and not have any food allergies or dietary restrictions.
FieldworkHub oversaw the entire process and kept the client updated on a daily basis. The client was very pleased with the rate at which we were able to recruit young respondents as well as our consistent, hands-on approach to project management.
We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.
We are very satisfied with the results. Thank you for your excellent management, you were a delight to work with.
