We recruited short-form video creators aged 14-17 years and 18-24 years in India, Spain and South Korea to answer a series of video surveys in a project for a major online video sharing platform. For the older age group, we ensured that all participants had at least 1000 followers on their primary platform.
We completed three rounds of video survey interviews over a period of two years for a client that is developing an innovative tactile labelling system that helps consumers to monitor when refrigerated foods and beverages are fit to consume.
For a global technology company, FieldworkHub recruited senior decision makers and C-level profiles from brand-name companes, advertising agencies and news publishers in the UK and Germany for online focus groups and IDIs about data privacy.
We successfully recruited 28 respondents in the UK who used specific brands of small animal bedding or cat litter, to take part in a three-day online bulletin board. The recruitment criteria included household structure and purchase channels (online versus in-store).
FieldworkHub recruited 20 consumers in the UK to purchase a new type of toothpaste and make a number of videos over a period of several days giving their thoughts about it. We then invited six respondents who made the most interesting and insightful videos to take part in an online interview with the client.
FieldworkHub recruited consumers in the Netherlands for two rounds of research on the subject of deferred payments, involving a mix of online dyad interviews (with pairs who were friends or relatives) and mini focus groups. The recruitment brief required us to satisfy a number of interlocking quotas.
FieldworkHub successfully recruited B2B profiles responsible for online advertising budgets at large brands and well-known advertising agencies across Brazil, France, Germany, Japan, South Korea, the UK and the UAE for focus groups and IDIs.
We helped an international charity to conduct online focus groups in the UK, US, Italy, South Africa and Norway. The client wanted to test the messaging of their latest campaign materials and understand how the images they use affect people’s willingness to donate, and how donors view the people that the charity supports.
We completed a full-service project for a Japanese manufacturer to understand more about the need for domestic air conditioning in and around London. We found participants for in-home immersion interviews to help the client explore the structural capacity of UK homes, price expectations and installation challenges.