Case Studies

We carried out a large central location test for a manufacturer of toilet cleaning products in which female buyers of toilet cleaning products viewed our client's products and competitor products on a mocked-up supermarket shelving unit and then completed a short survey with an interviewer at the facility.

We arranged face-to-face focus groups in Dundee and online focus groups across the UK with low-paid workers and employers on behalf of a governement body. The study aimed to uncover insights surrounding pay, working conditions, and employer strategies to inform future policy and workplace improvements.

We explored the preferences and shopping habits of food and non-food department store shoppers in Switzerland by recruiting participants aged 25-55 living in different types of household in Basel and Geneva to take part in 90-minute online in-depth interviews and shop-alongs.

We supported a well-known soft drinks brand by collecting vox pop recordings to explore squash (concentrated fruit drink) preferences and brand awareness in the UK, Ireland, Brazil, and France. The participants that we recruited included representatives of Gen Z, Gen Y (Millennials), Gen X and older demographics.

A manufacturer of vitamin tablets and dietary supplements asked us to conduct research on a new range of chewable vitamin tablets that they were preparing to launch. We recorded vox pops in London, and conducted a central location test and several in-person focus groups to gather feedback on the taste and packaging of the tablets.

FieldworkHub arranged IDIs with individuals who have experienced harassment while travelling on trains in the UK. We recruited BAME, women, LGBTQ+ and people with disabilities, allowing them to share valuable insight into their experiences of travelling by train.

FieldworkHub recruited participants for two 90-minute in-person focus groups with voters in Grimsby, North Lincolnshire for a segment on Channel 4 News which was broadcast in March 2025. The first group consisted of older voters and the second group comprised lapsed voters of different ages.

FieldworkHub partnered with a global luxury skincare brand to pull fresh brand perspectives and opinions from female users of high-end skincare products in China, steering our respondents through a 14-day online bulletin board with engaging tasks and frequent touchpoints.

A management consulting company asked FieldworkHub to help their client understand how specialist healthcare professionals (HCPs) manage their endoscopy devices, through an 11-week study in the UK, Germany and Spain with multiple interviews and online activities for each respondent.