We facilitated 3-hour long focus groups in three major US cities, LA, Chicago, and Dallas, exploring perceptions of plant-based sweeteners in drinks and how this drives consumers to select certain products over drinks containing traditional sweeteners.
Our team recruited and scheduled online focus groups with users of cryptocurrency platforms and early-tech adopters to explore the motivations and user behaviour within the crypto space.
The FieldworkHub team arranged for face-to-face intercepts to take place during a conference for a niche area of IT cyber-security to gain quantitative feedback on visitors’ thoughts towards their experience interacting with our client’s expo booth.
We recruited passengers who were booked to travel with a major airline within 3-6 weeks to complete an OBB on their experience of using the airline’s app and website to manage their booking, followed by an IDI after their trip.
FieldworkHub recruited Saudi Arabian relationship wealth managers for in-depth interviews held online to discuss how they work and any challenges and pains they experience during their workflow.
We recruited adult fans of a popular construction toy and parents who buy for their children for ethnographies and shop-alongs held in Berlin, Germany to explore purchasing behaviours in relation to licenced products.
We coordinated ethnographies with gym enthusiasts based in Los Angeles to engage in gym classes observed by our client, who were looking to explore the behaviours and wellness routines that gym-goers practise.
We recruited patients with a non-cystic Bronchiectasis diagnosis for qualitative depth interviews and online surveys to explore the challenges and triumphs faced while navigating life with a rare disease.
We arranged online IDIs with tequila drinkers aged 25-45 in California, Texas and New York state, focusing on consumers of super- and ultra-premium brands so our client could gather fresh insights on brand preferences, consumption habits, and purchasing habits in this segment of the US market.
A client working for a global transportation and logistics company asked FieldworkHub to arrange online IDIs with a small sample of consumer and B2B account holders in the Netherlands to discover how each profile uses the end client’s online shipping services to send and receive packages.
FieldworkHub recruited self-employed gas repair and boiler installation and servicing engineers in the UK so our client could discover how they price their services and what tools they currently use, and also test some concepts for an online pricing tool which they were developing.
We explored brand perception and attitudes in London and Nottingham for a well-known pub brand, gathering insights from existing and potential new customers in both urban and suburban areas through a series of in-person workshops and online depth interviews.
