Video survey market research agency
Video survey responses are typically 1-2 minutes long and are often ‘selfie’ videos where you can see the participant answering the question. But they can also be videos in which the participants show something else using the rear-facing camera on their phones or where participants narrate an activity that they are carrying out on their smartphone.
20+ video survey projects completed
Video surveys run in 15+ countries
500+ video survey participants recruited
Why video surveys?
Why should you conduct video survey market research?
The benefits of a video survey include giving participants more flexibility on timing compared to an online interview, and capturing facial expressions and ‘in the moment’ reactions in a way that can be very engaging for clients. The recordings can enable non-verbal cues to be observed, enhancing understanding of participants’ emotions and behaviours. Video survey extracts also provide a memorable and compelling way of illustrating the key findings from primary research in management or client presentations.
There are a number of specialist video survey tools available, and video response capabilities are also built into many online bulletin board platforms and general-purpose online survey platforms. Some of these tools generate automatic transcripts from the videos that are uploaded, which speeds up analysis and reporting, and some of them use AI features to analyse participants’ facial expressions or their language.
Video survey clients
Selected video survey market research clients
FieldworkHub has arranged video surveys for some of the world’s leading brands...
Types of video survey
What are the different types of video survey?
The most common type of video survey is the self-recorded video survey but a number of other types are also possible.
Self-recorded video surveys
Participants record their own responses to survey questions using their devices. This method captures spontaneous, authentic feedback and allows participants to respond at their convenience.
Live video surveys
Conducted at a central location or via video conferencing tools, live video surveys are useful for capturing spontaneous feedback to a new product concept or other forms of stimulus.
Diary-style video surveys
Participants record video entries over a period of time, documenting their experiences, thoughts, and behaviours related to a specific topic or product. This method provides longitudinal insights.
Feedback video surveys
Participants are asked to use a product or service and then record their feedback on specific aspects, such as usability, features, and overall satisfaction. This method gathers detailed product-specific insights.
Ethnographic video surveys
Participants record videos of their daily activities and environments, offering a naturalistic view of how they interact with products and services in real life. This method provides rich contextual data.
Panel video surveys
A group of participants are asked to discuss specific topics on video, either self-recorded or moderated. This method combines the benefits of focus groups with the depth of individual video responses.
Case studies
Case studies of video survey market research
We are experts in recruiting participants for video surveys in the UK, Europe and beyond. We have successfully recruited for more than 20 video survey projects and have run video surveys in more than 20 different countries. Here is a small selection of our previous video survey research.
Video surveys, IDIs: short-form video creators, 3 markets
We recruited short-form video creators aged 14-17 years and 18-24 years in India, Spain and South Korea to answer a series of video surveys in a project for a major online video sharing platform. For the older age group, we ensured that all participants had at least 1000 followers on their primary platform.
Video surveys: home fragrance products, UK
A well-known FMCG company was carrying out research on air fresheners and home fragrance products. We recruited purchasers of these products to make a 5-minute smartphone video in their usual supermarket, describing how they select these products and what they noticed about in-store displays.
Video surveys: self-empowered consumers, 5 markets
FieldworkHub source vox pop video clips with 25 consumers aged 22 to 60, who described themselves as empowered. Five respondents were recruited in each of five countries, with each respondent creating a series of videos explaining how and why they now feel empowered.
Client testimonials
Testimonials from video survey clients
Here’s what sone of our previous video survey clients say about us.
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
Caroline
Customer Insights Manager
Apparel company
UK
The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.
Mike
COO
Education Technology Company
UK
Got questions?
Frequently Asked Questions
As consultants in the research space, we’ve got the answers to your questions about video survey research. And if there’s anything left unanswered, drop us an email or give the team a call. We’d be happy to help.
1
How can I conduct effective video survey research?
To deliver effective video survey research, it’s important to define clear objectives and design unambiguous, open-ended questions. If time permits, conduct pilot tests with a few participants to confirm that the questions are clearly understood and responses are in line with expectations, then send the survey out to the rest of the sample. Some video survey platforms are able to perform automatic quality checks (e.g., does the survey-taker’s head remain in the frame?) but you may also need to perform manual checks on the content of the responses.
2
What sectors do you deliver video survey research for?
We deliver video survey research in various industries, including consumer goods, healthcare, technology, retail, finance, automotive, media and entertainment, education, travel and hospitality, public sector, real estate and more.
3
How long does video survey research take to deliver?
Delivering a video survey generally takes about 3-4 weeks. The process includes an initial set-up phase, followed by 1-2 weeks for recruiting participants and conducting the video interviews or surveys. The final 1-2 weeks are dedicated to analysing the collected data and preparing the report. Factors such as the project’s complexity, target audience, and number of participants can influence the overall timeline.
Ready to elevate your video survey research with professional fieldwork services?
Contact our fieldwork specialists to discuss how our comprehensive video survey services can deliver the authentic insights your business needs.
