A well-known FMCG company was carrying out research on air fresheners and home fragrance products. We recruited over 160 UK purchasers of these products to make a 5-minute smartphone video in their usual supermarket (with quotas on different supermarkets), describing how they select these products and what they noticed about the in-store displays.
We managed the entire process, including quality control on the videos, and also arranged for 25% of the participants to make a follow-up video at home giving their opinion about the home fragrance product that they had purchased.
Click here for more on FieldworkHub's market research process
FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They do, of course, charge for their expertise and collaboration and do so in a fair and just capacity. Their client service is calm and steady. They react well to unanticipated needs and are proven problem solvers in the complex world of quantitative and qualitative research. Their scope and capabilities are extensive and outshine other players in the category.
