A well-known FMCG company was carrying out research on air fresheners and home fragrance products. We recruited over 160 UK purchasers of these products to make a 5-minute smartphone video in their usual supermarket (with quotas on different supermarkets), describing how they select these products and what they noticed about the in-store displays.
We managed the entire process, including quality control on the videos, and also arranged for 25% of the participants to make a follow-up video at home giving their opinion about the home fragrance product that they had purchased.
Click here for more on FieldworkHub’s market research process
Overall, we couldn’t have asked for more. The recruits were exactly the profile we were hoping to get, and we got a really good mix. All respondents showed up (a rare thing these days), and all contributed meaningfully. Your team was on point with communication and support – both your project managers were extremely attentive and responsive. All in all, it’s been a great experience. Thank you so much for delivering for us.
The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.
