Case Studies

FieldworkHub partnered with a global luxury skincare brand to pull fresh brand perspectives and opinions from female users of high-end skincare products in China, steering our respondents through a 14-day online bulletin board with engaging tasks and frequent touchpoints.

We supported project to encourage the recycling of plastic packaging by consumers in Saudi Araba by conducting face-to-face quantitative interviews (CAPI) with 400 adults outside supermarkets and shopping malls in Riyadh, Jeddah, Makkah, Medina and Dammam over a period of five days.

Our client wanted to understand the decision-making process of UK car repair workshops when ordering replacement electronic control units and their views on the use of refurbished products. We delivered quantitative results from over 200 respondents using a combination of telephone interviews and an online survey.

A leading global hygiene company wanted to collect insight on how different industrial products were being stored and utilised. They tasked us with finding facility managers and purchasing decision makers from manufacturing companies in Mexico and Colombia for a series of 60-minute online interviews.

A global energy leader who runs multiple rounds of in-person focus groups around the world each year tasked us with arranging research in Saudi Arabia. We were asked to find senior decision makers in Jeddah, Al-Khobar and Riyadh, all with an interest in, and working knowledge of, the energy industry in the country.

A well-known English language international news channel wanted to understand more about the TV news consumption habits of UK citizens. We recommended telephone interviews with a nationally representative sample of viewers to ensure they obtained quantifiable and actionable insights.

A major US apparel company wanted to gain insights into German teenagers’ brand perceptions and shopping behaviours. We recruited 16 respondents who actively follow the latest fashion trends and meticulously plan their wardrobes accordingly for in-person fous groups and ‘closet raids’.

We recruited owners of speed pedelecs (fast electric bikes) in Belgium and Switzerland for a manufacturer who was developing new models and wanted to hear first hand how owners use their pedelecs and what features are most important to them, as well as testing several concepts for new models.

The end client for this research operates a popular multinational online store and marketplace and wanted to improve the user experience of their payment services platform. They asked us to recruit online merchants in the UK, China, Germany and Poland to take part in online IDIs in which they demonstrated how they use other international payment platforms.