A major beer brand wanted to obtain feedback on a prototype for a new draught beer dispenser, to find out if the design made beer drinkers more likely to select the client’s brand compared to competitor brands. We helped set up a mock bar in a Central London research facility and recruited 300 respondents.
A leading US-based qualitative research agency wanted to organise a series of focus groups in the UK, France, Germany and Belgium for two divisions of a large global corporation. Using our expert knowledge, we found and booked suitable facilities in all four countries and recruited around 400 particpants.
An agency wanted to carry out in-depth telephone interviews with respondents who lived in certain postcodes and were overweight and/ or regular smokers as part of a programme to promote healthier lifestyles. We fulfilled their quotas, enabling the agency to provide results rapidly to the end client.
We assisted a consulting firm and animal charity in the UK to understand attitudes towards animal welfare and environmental issues and how this impacts shopping andconsumption of food. We recruited consumers with varying dietary habits for focus groups and created a survey to collect numerical data.
We were commissioned to carry out taste tests with large groups in many different countries. We recruited 100 taste tasting participants to take part in the first day of testing and arranged venues and incentives for all three days.
For a management consulting client, we recruited Canadian cardiologists who were based outside of hospital settings and had experience in prescribing New Oral Anticoagulant drugs to patients with heart conditions.
Our client was working with a manufacturer of specialist nutrition products to help them develop marketing messages for dieticians and payers/commissioners working in oncology. We arranged an online focus group with oncology dieticians and a second group with payers/commissioners working in the National Health Service.
A global strategy consultancy wanted to carry out interviews with haemophilia patients/healthcare professionals specialising in haemophilia as part of a project to develop a new app to manage the condition. We recruited over 20 healthcare professionals, 60 patients, and nine parents who have children with haemophilia.
We arranged 60-minute qualitative shelf test interviews to take place with tradespeople in varying trades at a viewing facility in Lyon, France, so that our client could establish perceptions of a potential new range of general construction tools within it’s target audience.
