Central location test: shelf testing with tradespeople, Lyon

We were approached by a trusted client of ours to recruit for and organise 60-minute qualitative shelf test interviews in Lyon, France. Our target group consisted of tradespeople across a range of different trade areas, all of whom had recently purchased two specific product types from a well-known brand. Our client’s main motivation into commissioning the research was to understand perceptions of a potential new range of general construction tools within it’s target audience. Our team was trusted to provide recruitment of 20 respondents who work in the trades, moderation for the testing sessions, simultaneous translation for full client understanding, and shelf rental. We were also tasked with finding a suitable location to host the sessions.

We began by recruiting a good mix of tradespeople with various job titles and functions across different industries using desk research. The range of participants included those working in energy and utilities, facility, property management and maintenance, furniture and wood working and handymen. The facility was chosen and prepared by us in Lyon, France, and our moderators expertly guided each participant through the 60-minute qualitative interviews. Our project management team took care to advise our US client on shipping timelines to ensure that the products necessary for the shelf testing sessions arrived at our chosen facility on time. Our team also took extra steps to source specific peg-board shelving units, akin to a DIY store, so that the participants could see the products stocked as they would during the in-store experience. Our client was very pleased with the standard of respondents recruited, and the level of insight that our moderator was able to extract from the sessions. The findings FieldworkHub aided in delivering helped our client make more informed decisions on their future product offering.