Our client wanted to conduct 90-minute online focus groups with 32 women living from different parts of Mexico who shop at a popular fashion store. We successfully recruited all the respondents in just over one week.
The FieldworkHub team completed a project for a popular multinational sports brand that was interested in identifying consumer behaviour and insights for their new brand narrative strategy in London, Paris and Berlin. The client asked us to find a mix of duos of respondents who were ‘engaged’ in sports.
We helped a client conduct qualitative research about the needs, motivations, behaviours and brand perceptions held by young people in thye UK, Italy, Germany and Spain who are currently playing, watching or otherwise engaging with basketball.
A global mining group wanted to understand more about consumers' attitudes towards diamond jewellery containing lab-grown rather than natural diamonds. FieldworkHub was asked to recruit four consumers in each of Germany, France, Italy and the UK who buy luxury goods. Respondents took part in remote video interviews.
Our client asked us to recruit young adults in the UK, France, Germany and Italy who regularly shop at a leading streetwear retailer to take part in an online focus group, follow up in-depth interviews and virtual shop alongs. We recruited against specific criteria including location, age, gender and attitudes towards fashion trends.
A leading management consultancy asked us to recruit senior hair stylists in the UK, Germany and the USA. The aim was to speak to those who decided on hair care products purchased and used in their salon. FieldworkHub screened in and booked 16 respondents to take part in a 30-minute phone interview.
Sante + Wade is a new shoe brand based in the UK that makes shoes for tall women and those with wide feet. FieldworkHub assisted the company by recruiting for, and managing, two focus groups with potential customers to better understand their shoe-buying habits and their frustrations with other types of shoes.
A leading US sportswear retailer with a presence in several European markets wanted to hold a series of discussions with small groups of style-conscious teenagers who were familiar with their stores. We recruited participants in a very tight timeline, which included groups of teenagers in Barcelona, Milan and Paris.