The FieldworkHub team completed a project for a popular multinational sports brand that was interested in identifying consumer behaviour and insights for their new brand narrative strategy in three capital cities: London, Paris and Berlin. The client asked us to find a mix of duos of respondents who were ‘engaged’ in sports i.e. sporty and active, or ‘disengaged’ from sports i.e. don’t do any sport or exercise.
FieldworkHub recruited five dyads per market, 15 dyads in total, for 90 minute in-depth interviews that took place via Zoom. Each pair of respondents had to be the same gender, and friends not siblings or other relations. Despite the general challenges of recruiting this age group, we managed to fill all of the client quotas. We also arranged translation of the research materials and consecutive translators for the dyads in France and Germany.
FieldworkHub’s guide to successfully navigating 5 common recruitment challenges
The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.
We wanted to say a huge thanks for your help with our study! It was very smooth and easy to work with you and the respondents you recruited gave really amazing reflective responses that helped shape our insights and learnings on the project.
