A client supporting a popular social media platform reached out to FieldworkHub to carry out IDIs with a sample of the platform’s users in Brazil, Egypt, Germany, India and Indonesia to discuss some features that were being developed to support discussions in the form of comments on posts.
The client wanted to hear from a large number of respondents who were either news industry professionals or key opinion leaders in 22 countries. Over a five-month period, we successfully screened, recruited and scheduled nearly 500 B2B profiles for a mix of face-to-face and online research.
A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries. FieldworkHub was tasked with finding 30 participants in total who all spoke English and listened to some form of audio at least once per week on the client’s platform.
The end client wanted to speak with residents who had been directly affected by wildfires in recent years and first responders who had been involved in tackling the fires. We arranged focus groups in Australia, Indonesia and Mexico. We recruited around 30 residents and 20 first responders across these three countries.