Everything went really well! Thank you so much for all your effort and patience — you did a fantastic job. We’ll definitely stay in touch for future projects.
Teresa
Project Manager
Strategy Agency
Mexico
Case study
Online triads: Gen Z & streamed audio, 14 countries
The client brief
A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries: Canada, Mexico, Brazil, Germany, Spain, Italy, France, Australia, India, Japan, the UAE, the Philippines, Singapore and Indonesia. FieldworkHub was tasked with finding 30 participants in total (18 aged 15-19 and 12 aged 20-24) who all spoke English and listened to some form of audio at least once per week on the client’s platform.
FieldworkHub delivers
There were two stages of research; Stage 1 consisted of screening in profiles and collecting 2-minute selfie videos to demonstrate their articulation, enthusiasm, and creativity. Stage 2 consisted of ten 90-minute online triads (qualitative research discussions consisting of 3 participants together and a moderator) via Zoom, which we scheduled to take into account the various time zones involved.
After the main part of the research was completed, we also worked with the client to arrange for photographers to visit some of the participants so that their photos could be included in the report which the client was preparing to showcase the findings.
Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
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