Thanks to you and your team for getting everyone set up tonight and making sure the groups ran smoothly.
Tori
Senior Director
Government/Public Affairs Agency
USA
Case study
Online triads: Gen Z & streamed audio, 14 countries
The client brief
A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries: Canada, Mexico, Brazil, Germany, Spain, Italy, France, Australia, India, Japan, the UAE, the Philippines, Singapore and Indonesia. FieldworkHub was tasked with finding 30 participants in total (18 aged 15-19 and 12 aged 20-24) who all spoke English and listened to some form of audio at least once per week on the client’s platform.
FieldworkHub delivers
There were two stages of research; Stage 1 consisted of screening in profiles and collecting 2-minute selfie videos to demonstrate their articulation, enthusiasm, and creativity. Stage 2 consisted of ten 90-minute online triads (qualitative research discussions consisting of 3 participants together and a moderator) via Zoom, which we scheduled to take into account the various time zones involved.
After the main part of the research was completed, we also worked with the client to arrange for photographers to visit some of the participants so that their photos could be included in the report which the client was preparing to showcase the findings.
Thanks for all of FieldworkHub’s help and responsiveness on this project, making it a smooth process.
Kirsten
Senior Account Director
Marketing Agency
UK
Read a relatable case study and want to know how we can help you achieve your research goals?
Contact our feasibility specialists to discuss your specific research needs and how we can help you gain deeper insights from your target audience.
