India is a multilingual and multi-ethnic country in South Asia. It is the seventh-largest country in the world by area. The Indian economy is rapidly growing, along with its population. India recently surpassed China to become the most populous country in the world, with approximately 1.4 billion people calling the country home.
As the nation’s commercial capital, Mumbai is the focus for much of the research, but Delhi, Chennai (formerly Madras), Kolkata (formerly Calcutta) and Bengaluru (formerly Bangalore) are also important centres. FieldworkHub has capabilities in all of these locations.
From 2005 to 2023, India’s services exports grew from $53 billion to $337 billion USD. India recognises 22 official languages and has thousands of dialects. India’s world-renowned film industry is enjoyed world-wide. Known as Bollywood, India produces more films per year than any other nation.
The largest contributor to India’s GDP is the services sector, at 50%, which is growing rapidly. This growth is mostly driven by computer services such as cloud services and AI software. India has also emerged as the leading data centre hub in the Asia-Pacific region. India’s manufacturing and construction sectors have also shown strong growth in recent years following government initiatives and public investment, accounting for 25% of India’s GDP share.
Although slowly decreasing over time, agriculture is still an important component of India’s economic output (16%) and employs almost half of the Indian population. India is the largest producer of milk, jute and pulses, and has the world’s largest cattle population with 303 million animals in 2023. Rice, wheat, sugarcane and cotton are also strong exports.
India Standard Time UTC +5:30
Focus groups allow participants to combine experiences and perspectives to explore ideas in depth. Commonly used during creative and conceptual development, they help you understand your customers’ needs, perceptions, and beliefs.
In-depth interviews (IDIs), where a moderator interviews a single respondent, can be conducted face-to-face, online, or over the phone. They are ideal for B2B research and for exploring delicate subjects with consumers and hard-to-reach groups.
Ethnographic research is a qualitative research method in which the researchers observe participants using a product or service, or carrying out other activities, in their own environment, typically at work or at home.
An online bulletin board (OBB) is an online forum for qualitative market research that enables participants to log into to carry out research tasks or reply to questions asked by a moderator at their own pace, typically over a period of a few days.
A market research online community (MROC) is similar to an online bulletin board (OBB). However, unlike an OBB, on online community may be used to serve multiple purposes, and the community may remain active for weeks, months or even years.
User experience (UX) testing is a qualitative research methodology which involves directly observing and interviewing a participant using a product or service. It is widely used for testing new versions of apps and websites before they are launched.
Customer experience (CX) testing evaluates how customers interact with a product, service, or digital platform. It helps identify usability issues and overall satisfaction to improve the customer journey and ensure a smooth and enjoyable experience.
A video survey is a type of unmoderated qualitative research in which survey takers respond to a series of instructions or questions by making short videos using their smartphone, either in ‘selfie’ mode or to record an activity.
Vox pop research involves making recordings of people, usually members of the public, responding to questions. These clips are often used in research to illustrate public opinion on widely known topics, brands, or products.
Online surveys are a cost-effective research method with great flexibility in design. Automated data handling allows the results to be available quickly and many online surveys can be completed on smartphones, helping to improve the response rate.
CATI (computer-assisted telephone interviewing) leverages technology to reach those who aren’t online. CATI interviews follow an electronic script with built in routing and type in the respondent’s answers to each question as the interview proceeds.
CAPI (computer-assisted personal interviewing) is a form of face-to-face interviewing where the interviewer reads the survey questions from a tablet device and inputs the respondent’s answers directly to the device.
Our client was developing a new digital service to simplify the process of applying for international travel visas and wanted to conduct in- depth interviews with people who had recently applied for a UK visa and travel agency employees who assisted their customers with applications.
A technology company that operates an online content and advertising platform was proposing to make some changes to the way it interacts with key accounts. We recruited senior brand managers working for major online advertisers and senior advertising agency executives working for brands that advertise online.
A management consultancy firm wanted assistance with a study involving students from China and India currently studying in the UK, USA or Australia, or preparing to study in one of these countries, and their parents back in their home country. We carried out recruitment and interview scheduling.
FieldworkHub was asked to assist a multinational technology company to improve their internet app, games and content store in Brazil and India. The client wanted to understand the motivations (explicit and observed) of existing frequent users to help prioritise future development of the store.
We recruited short-form video creators aged 14-17 years and 18-24 years in India, Spain and South Korea to answer a series of video surveys in a project for a major online video sharing platform. For the older age group, we ensured that all participants had at least 1000 followers on their primary platform.
