Video surveys, IDIs: short-form video creators, 3 markets

Our client was working for a major global video sharing platform and wanted to hear from creators of short-form videos for their platform and other competing platforms who lived in India, Spain or South Korea. The methodology chosen was a combination of two 30-minute video surveys which respondents could complete in their own time. In the first round of research, FieldworkHub was asked to find respondents aged 18-24 years who had at least 1000 followers on one of the platforms that they posted to. In the second round of research, we were asked to find younger respondent aged 14-17 years.

In a rapid turnaround project, we recruited sufficient respondents in each market to meet all of the client’s quotas. A further challenge was that our client wanted as many as possible of the survey responses from the first round to be in English, rather than the respondents’ native language. We were able to get 100% of the responses from young adults in India in English and 50% of the responses from young adults in Spain in English. We also arranged for local project managers in each country to assist the respondents in using the client’s chosen video survey platform and ensure that all the responses needed were submitted and met the client’s technical standards.