We recruited short-form video creators aged 14-17 years and 18-24 years in India, Spain and South Korea to answer a series of video surveys in a project for a major online video sharing platform. For the older age group, we ensured that all participants had at least 1000 followers on their primary platform.
FieldworkHub successfully recruited B2B profiles responsible for online advertising budgets at large brands and well-known advertising agencies across Brazil, France, Germany, Japan, South Korea, the UK and the UAE for focus groups and IDIs.
The client wanted to hear from a large number of respondents who were either news industry professionals or key opinion leaders in 22 countries. Over a five-month period, we successfully screened, recruited and scheduled nearly 500 B2B profiles for a mix of face-to-face and online research.
We recruited 52 respondents from South Korea and the UK who use a globally popular video sharing platform (on their smartphone, laptop or other device) for online IDIs. The client wanted to hear from both core users and casual users with the aim of making the platform more engaging to casual users.
We were asked to recruit respondents in Japan and Korea for an Online Bulletin Board. Respondents needed to be Android users and explore new apps and games on their phone frequently. We successfully recruited respondents, despite the difficulty of finding people who could commit to this lengthy project.
Our client was assisting a major online video streaming service which wanted to refine and test the way it communicated an important service change to subscribers. We recruited 12 recent subscribers and 12 tenured subscribers in Argentina, Australia, Brazil, Canada, South Korea and the UK.
A technology company that operates an online content and advertising platform was proposing to make some changes to the way it interacts with key accounts. We recruited senior brand managers working for major online advertisers and senior advertising agency executives working for brands that advertise online.
A global technology company wanted to obtain views of informed members of the public and people with a professional interest in a public policy topic relating to their sector. In each country we organised two focus groups in a viewing facility with opinion elites and four interviews with informed administrators.