It has been a pleasure working with the FieldworkHub team on a targeted qualitative request. The team overdelivered with the excellent project management, quality respondents and ahead of schedule! 😊
AS
Vice President
Global Advisory Firm
UAE
Case study
B2B focus groups, IDIs: online video advertising, 7 markets
The client brief
The operator of a large video sharing platform wanted to speak to B2B profiles that worked in advertising about their experience of advertising on various digital platforms. We ran qualitative research; focus groups and interviews in seven different markets. FieldworkHub managed four focus groups or eight in-depth interviews per market, and recruited 136 advertisers in total from a mix of household brands and advertising agencies.
Research Industry Focus
Number of Participants
136
Research Audience
Research Methodology
FieldworkHub delivers
FieldworkHub found people responsible for online advertising budgets as household name companies, such as Nestlé, Pepsi and L’Oreal, and people working for large advertising agencies, such as Omnicom, AMV and Publicis, who buy online advertising on behalf of their clients. We assisted in localising screeners for the client team and co-ordinated logistics across seven different markets. All profiles had decision-making powers in regard to online video advertising platforms and substantial advertising budgets. Despite significant differences in the advertising ecosystem across the various the markets we managed to find these profiles through a combination of desk research and personal networking.
Overall, we had such a great time with them. All of them showed up early and were very open and interested. They stayed with us for the full 4 hours, covering competitor sites, in-store walk throughs and gave a lot of feedback on product. They were able to articulate the ‘why’ behind most of their feedback which is so helpful when we can’t get this in the office!
Caroline
Customer Insights Manager
Apparel company
UK
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